We wanted our product name to have a meaningful intent behind it. Something that conveyed the philosophy of the product, what it aims to do and what we stand for, not just as a brand, but as an organization. After much thought, we arrived at the name “SOVA”, which is the Croatian word for “Owl”. Why Owl? Because the Owl is a unique bird and in many ways, encapsulates our philosophy and characteristics perfectly.

“Wisdom”

Owls are often associated with wisdom, knowledge, and intuition. Our company relies on these qualities of our experienced leaders and team members to make important decisions and navigate challenges to make SOVA a successful product.

“Intelligence”

Owls are intelligent birds and are capable of problem-solving and learning. SOVA’s unique capabilities are geared to solve the most complex problems that our customers face by combining extensive knowledge if these problems and a highly intelligent and logical approach.

“Adaptability”

Owls are adaptable birds and can thrive in a wide range of environments, from forests to deserts. SOVA is equally adaptable as it can serve the needs of a wide range and scale of organizations across many industries. As a company, we always strive to be adaptable to changing market conditions, customer needs, and technological advancements.

“Focus”

Owls have excellent focus and concentration, enabling them to catch prey with pinpoint accuracy. Similarly, we also maintain a laser-like focus on our goals and priorities, allowing us to execute our strategies effectively and achieve our objectives.

“Perseverance”

Owls are persistent hunters, often staying out all night in search of prey. As a company, we also pride ourselves for our perseverance and determination to innovate constantly and solve the challenges faced by our customers.

“Independence”

Owls are independent creatures and can survive on their own without any external dependencies. As a company, we always aim to be independent and self-sufficient, relying on our own resources and capabilities to achieve success.

“Elegance”

Owls are elegant birds with graceful movements and striking appearances, making them a popular subject in art and literature. We also prioritize elegance and simplicity in our products and services, delivering an exceptional user experience and establishing a strong brand identity. Moreover, we also believe that SOVA is perfectly positioned to provide elegant solutions to complex and messy problems.